000			00595nam a22001457a 4500
999			_c32489 _d32489
020			_a9788131756898 (pbk)
082			_a658.827 _bKEL
100			_aKeller, Kevin Lane _aParameswaran M.G. _aIssac Jacob
245			_aStrategic brand management _bbuilding, measuring, and managing brand equity
260			_aIndia _bPearson _c2013
300			_axxiii, 695 p. _b: ill. _c; 25 cm.
500			_aIncludes bibliographical references, glossary and indexes.
650			_aBrand name products--Management _aProduct management _vBrand name products _vBusiness management _vBusiness ethics _vFMS
942			_cBK