000 00480nam a22001457a 4500
999 _c32565
_d32565
020 _a9788131728147 (pbk)
082 _a658.84
_bHOL
100 _aHollensen,svend
_aMadhumita Banerjee
245 _aGlobal marketing
260 _aIndia
_bPearson
_c2010
300 _axxxviii, 753 p.
_b: ill
_c; 24 cm.
500 _aInclude Index.
650 _aManagement Science
_aGlobal marketing
_vExport marketing
_vInternational trade
_vMarket segmentation
_vMarketing management
_vFMS
942 _cBK