000 00465nam a22001457a 4500
999 _c32731
_d32731
020 _a0130336297 (hb)
082 _a658.8
_bKOT
100 _aKotler, Philip
245 _aMarketing management
260 _aUpper Saddle River
_bPrentice Hall
_c2000
300 _axxix, 706 p.
_b: ill.
_c; 24 cm.
500 _aIncluded appendix.
650 _aManagement sciences
_vMarketing environment
_vMarket segmentation
_vPricing policies
_vServices marketing
_vFMS
942 _cBK