| 000 | 00465nam a22001457a 4500 | ||
|---|---|---|---|
| 999 |
_c32731 _d32731 |
||
| 020 | _a0130336297 (hb) | ||
| 082 |
_a658.8 _bKOT |
||
| 100 | _aKotler, Philip | ||
| 245 | _aMarketing management | ||
| 260 |
_aUpper Saddle River _bPrentice Hall _c2000 |
||
| 300 |
_axxix, 706 p. _b: ill. _c; 24 cm. |
||
| 500 | _aIncluded appendix. | ||
| 650 |
_aManagement sciences _vMarketing environment _vMarket segmentation _vPricing policies _vServices marketing _vFMS |
||
| 942 | _cBK | ||