000			00534nam a22001577a 4500
999			_c32732 _d32732
020			_a9780471586036 (pbk)
020			_a047158603x (pbk)
082			_a658.8 _bDAL
100			_aDalrymple, Douglas J _a Leonard J. Parsons
245			_aBasic marketing management
260			_aNew York _bJhon Wiley & Sons, Inc. _c1995
300			_axii, various pages. _b: ill. _c; 23 cm.
500			_aIncludes index.
650			_aMarketing--Management _aMarketing _vManagement _vGlobal economy _vFocusing marketing _vStrategy planning _vFMS
942			_cBK