| 000 | 00574nam a22001577a 4500 | ||
|---|---|---|---|
| 999 |
_c32756 _d32756 |
||
| 020 | _a9788131505656(pbk) | ||
| 020 | _a8131505650(pbk) | ||
| 082 |
_a658.83 _bZIK |
||
| 100 |
_aZikmund, William G. _aBarry J. Babin |
||
| 245 | _aMarketing research | ||
| 260 |
_aNew Dehli _bCengage learning _c2007 |
||
| 300 |
_a632 p. _b:ill. _c;23cm. |
||
| 500 | _aIncludes index. | ||
| 650 |
_aMarketing research _aScope of marketing _vResearch design _vData collection _vDescriptive research _vAttitude measurement _vCausal research _vMarketing ethics _vInternational marketing _vFMS |
||
| 942 | _cBK | ||