000 00470nam a22001337a 4500
999 _c32887
_d32887
020 _a9781292116723 (pbk)
082 _a658.8342094
_bSOL
100 _aSolomon, Michael R
_aBamossy, Gary J.
_aAskegaard, Søren
245 _aConsumer behaviour
_ba European perspective
260 _aIndia
_bPearson
_c2014
300 _axx, 706 p.
_b: ill.
_c; 24 cm.
650 _aConsumer behaviour
_vManagement
_vCustomer research
_vSocial media
_vMarketing
_vBrands
_vFMS
942 _cBK