000			00644nam a22001697a 4500
999			_c3370 _d3370
020			_a8123908180 (hb)
020			_a0866569359 (hb)
082			_a615.0658 _bPRI
100			_a Mickey C. Smith (editor)
245	1	0	_aPrinciples of pharmaceutical marketing
260			_aNew Delhi _bCBS Publishers & Distributors _c2004
300			_axiv, 529 p. _b: ill. _c; 22 cm.
500			_aIncludes bibliographical references and index.
650			_aPharmaceutical Marketing _vDrug marketing _vPharmaceutical industry _vMarketing principles _vDrugs distribution _vMarketing management _vBusiness strategy _vPromotion _vRIPS
942			_cBK