000			00453nam a22001457a 4500
999			_c33904 _d33904
020			_a9781118893173 (pbk)
082			_a006.312 _bBRO
100			_aBrown, Meta S.
245			_aData mining for dummies
260			_aNew Jersey _bJohn Wiley and Sons, Inc. _c2014
300			_axiv, 382 p. _b: ill. _c; 24 cm.
500			_aIncludes index.
650			_aData mining _aMarketing research _vAdvertising research _vConsumer behavior _vGraphics _vFC
942			_cBK