000 00741nam a22001697a 4500
999 _c35076
_d35076
020 _a9788131520369 (pbk)
020 _a8131520366 (pbk)
082 _a658.0072
_bBUS
100 _aZikmund, William G.
_aBarry J. Babin
_aJon C. Carr
_aAtanu Adhikari
_aMitch Griffin
245 _aBusiness research methods
_ba South-Asian perspective
260 _aDelhi
_bCengage Learning India Pvt. Ltd.
_c2016
300 _axxiv, 746 p.
_b: ill.
_c; 28 cm.
500 _aIncludes bibliographical references, glossary, appendices and index.
650 _aBusiness research
_aManagement research
_aManagement sciences
_vResearch methods
_vBusiness research
_vSampling distribution
_vResearch design
_vData analysis
_vRSBM
_vFMS
942 _cBK