000			00527nam a22001457a 4500
999			_c35426 _d35426
020			_a9780170091169 (pbk)
082			_a658.8 _bMCC
100			_aMcColl-Kennedy _aGC Kiel
245			_aMarketing _ba strategic approach
260			_aAustralia _bNelson _c2000
300			_axiv, 926 p. _b: ill., (Col). _c; 27.5 cm. _e+ CD.
500			_aIncludes glossary and index
650			_aSocial science _aGeneral management _vIntroduction to marketing _vStrategic management _vOrganizational behavior _vDecision making _vFMS
942			_cBK