000 00593nam a2200157 4500
999 _c35433
_d35433
020 _a9788120312456 (pbk)
082 _a658.8
_bREE
100 _aReeder, Robert R.
_aEdward G. Brierty
_aBetty H. Reeder
245 _aIndustrial marketing
_bAnalysis, planning, and control
260 _aNew delhi
_bPHI learning private limited
_c1991
300 _axvi, 670 p.
_b: ill.
_c; 23 cm.
500 _aInclude index.
650 _a Industrial marketing
_aManagement sciences
_v Buying behavior
_vMarketing strategy
_vIndustrial communication
_vMarket segmentation
_vFMS
942 _cBK