| 000 | 00615nam a22001697a 4500 | ||
|---|---|---|---|
| 999 |
_c35437 _d35437 |
||
| 020 | _a0131257331 (hb) | ||
| 020 | _a9780131257337 (hb) | ||
| 082 |
_a658.83 _bMAL |
||
| 100 | _aMalhotra, Naresh K | ||
| 245 |
_aMarketing research _ban applied orientation |
||
| 260 |
_aNew Delhi _bPearson Education _c2002 |
||
| 300 |
_axxxiii, 890 p. _b: ill. _c; 26 cm. |
||
| 500 | _aIncludes appendix and index. | ||
| 650 |
_aMarketing research _aResearch problem _vCausal research design _vResearch design _vCausal research design _vData collection _vFactor analysis _vMultidimensional scaling _vFMS |
||
| 942 | _cBK | ||