000			00560nam a22001577a 4500
999			_c35439 _d35439
020			_a9788131730911 (pbk)
082			_a658.848 _bKEE
100			_aKeegan, Warren J. _aNaval K. Bhargava
245			_aGlobal marketing management
260			_aNew Delhi _bPrentice-Hall _c2011
300			_axxiv, 670 p. _b: ill. _c; 22 cm.
500			_aIncludes index and appendix.
650			_aManagement _aGlobal marketing _vExport marketing _vGlobal market segmentation _vGlobal marketing strategy _vGlobal targeting _vProduct decisions _vFMS
942			_cBK