000 00561nam a22001577a 4500
999 _c35453
_d35453
020 _a9780137195015 (pbk)
082 _a658.8342
_bSCH
100 _aSchiffman, Leon G.
_aLeslie Lazar kanuk
245 _aConsumer behavior
260 _aUK
_bPrentice Hall International Inc.
_c1997
300 _axv, 672 p.
_b: ill., (Col.)
_c; 25 cm.
500 _aIncludes glossary and index
650 _aSocial science
_aConsumer behavior
_vMotivation research (Marketing)
_vDiversity of consumer
_vMarket segmentation
_vConsumer needs
_vFSSH
942 _cBK