000			00531nam a22001577a 4500
999			_c35476 _d35476
020			_a9780072935899 (pbk)
082			_a658.8 _bPER
100			_aPerreault, William D.
245			_aEssentials of marketing _ba global-management approach
260			_bMcGraw- hill
300			_axl, 638 p. _b: ill. _c; 26.5 cm.
500			_aIncludes index.
650			_aMarketing research _aDecision making _vResearch design _vData collection _vInformation collection _vAttitude measurement _vData analysis _vFMS
942			_cBK