000			00588nam a22001577a 4500
999			_c35689 _d35689
020			_a9780273706892 (pbk)
082			_a658.83 _bMAL
100			_aMalhotra, Naresh K. _aDavid F. Birks
245			_aMarketing research _ban applied approach
260			_aNew York _bFT Prentice Hall _c2007
300			_axxi, 835 p. _b: ill., (Col.). _c; 26 cm. _e+ CD.
500			_aIncludes appendix, glossary and index.
650			_aGeneral management _aMarketing research _vMarketing research--Methodology _vCluster analysis _vDeveloping research _vResearch design _vFM
942			_cBK