000			00535nam a22001577a 4500
999			_c35715 _d35715
020			_a0074714406 (pbk)
082			_a658.83420994 _bNEA
100			_aNeal, Cathy _aPascale Quester _aDel Hawkins
245			_aConsumer behavior _bimplications for marketing strategy
260			_aBoston _bMcGraw-Hill Irwin _c2002
300			_axviii, 590 p. _b: ill. (col.) _c; 24.5 cm.
500			_aIncludes index.
650			_aConsumer behavior _vInformation search _vMarket surveys _vSocial class _vCase studies _vFSSH
942			_cBK