| 000 | 00593nam a22001697a 4500 | ||
|---|---|---|---|
| 999 |
_c35758 _d35758 |
||
| 020 | _a9789673498420 (pbk) | ||
| 020 | _a9780134734828 (pbk) | ||
| 082 |
_a658.8342 _bSCH |
||
| 100 |
_aSchiffman, Leon G. _aJoe Wisenblit _aS. Ramesh Kumar |
||
| 245 | _aConsumer behavior | ||
| 260 |
_c2020 _aMalaysia _bPearson Malaysia Sdn. Bhd. |
||
| 300 |
_axxx, 670 p. _b: ill. Col., _c; 25 cm. |
||
| 500 | _aIncludes glossary and index. | ||
| 650 |
_aConsumer behavior _vMarketing _vInterpretation _vConsumer perception _vMotivation research _vPerceptual organization _vFMS |
||
| 942 | _cBK | ||