| 000 | 00550nam a22001577a 4500 | ||
|---|---|---|---|
| 999 |
_c35811 _d35811 |
||
| 020 | _a9780078028946 (pbk) | ||
| 082 |
_a658.802 _bWAL |
||
| 100 |
_aWalker, Orville C. Jr. _aJohn Mullins |
||
| 245 |
_aMarketing strategy _ba decision-focused approach |
||
| 260 |
_aNew York _bMcGraw Hill _c2011 |
||
| 300 |
_axvii, 368 p. _b: ill. _c; 25 cm. |
||
| 500 | _aIncludes index. | ||
| 650 |
_aMarketing Management _vMarketing Decision making _aGeneral management _vStrategic planning _vIndustrial management _vMarketing _vFMS |
||
| 942 | _cBK | ||