000			00554nam a22001577a 4500
999			_c35820 _d35820
020			_a9788126531189 (pbk)
082			_a658.83 _bAAK
100			_aAaker, David A. _aV. Kumar _aGeorge S. Day _aRobert P. Leone
245			_aMarketing research
260			_aIndia _bWiley _c2011
300			_axvii, 701 p. _b: ill. _c; 23 cm.
500			_aIncludes appendix, glossary and index.
650			_aMarketing research _aGeneral management _vData collection _vDescriptive research _vCausal research _vMarketing intelligence _vFMS
942			_cBK