| 000 | 00626cam a2200157 i 4500 | ||
|---|---|---|---|
| 999 |
_c35848 _d35848 |
||
| 020 | _a9788131763292 (pbk) | ||
| 082 | 0 | 0 |
_a659.1 _bCLO |
| 100 | 1 |
_aClow, Kenneth E. _aDonald E. Baack |
|
| 245 | 1 | 0 | _aIntegrated advertising, promotion, and marketing communications |
| 260 |
_aIndia _bPearson India Education Services Pvt. Ltd. _c2012 |
||
| 300 |
_a478 p. _b: ill. _c; 27.5 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aManagement sciences _aMarketing _vMarketing communication _vAdvertising-management _vMarketing-planning _vMedia channels _vDigital marketing _vSales promotions _vAdvertising _vFMS |
|
| 942 | _cBK | ||