000 00502nam a22001577a 4500
999 _c35862
_d35862
020 _a9788131728147 (pbk)
082 _a658.84
_bHOL
100 _aHollensen,svend
_aMadhumita Banerjee
245 _aGlobal marketing
260 _aIndia
_bPearson
_c2010
300 _axxxix, 753 p.
_b: ill
_c; 25 cm.
500 _aInclude Index.
650 _aManagement Science
_aGlobal marketing
_vExport marketing
_vInternational trade
_vMarket segmentation
_vMarketing management
_vFMS
942 _cBK