000			00570nam a22001577a 4500
999			_c35892 _d35892
020			_a9780534562632 (pbk)
082			_a659.2 _bNEW
100			_aNewsom, Doug _aJudy Vanslyke Turk _aDean Kruckeberg
245			_aThis is PR _bthe realities of public relations
260			_aAustralia _bThomson _c2004
300			_axii, 418 p. _b: ill. _c; 25 cm.
500			_aIncludes glossary and index.
650			_aPublic relations _aCommunication in marketing _vPublic opinion _vProcesses and techniques _vPlanning _vStrategic management _vFBSH
942			_cBK