000			00478nam a2200133 a 4500
999			_c3612 _d3612
020			_a0395565537 (pbk)
082	0	0	_a658.82 _bBUR
100	1		_aBurnett, John J.
245	1	0	_aPromotion management
260			_aNew Delhi _bA. I. T. B. S Publishers _c2002
300			_axix, 743 p. _b: ill. _c; 24 cm.
650		0	_aSales promotion _aPromotion managrment _vMarketing strategy _vDecision making _vAdvertising _vSales promotion _vPublic relations _vInternational marketing _vFMS
942			_cBK