| 000 | 00613cam a22001574a 4500 | ||
|---|---|---|---|
| 999 |
_c3620 _d3620 |
||
| 020 | _a (pbk) | ||
| 020 | _a(pbk) | ||
| 082 | 0 | 0 |
_a658.8 _bETZ |
| 100 | 1 |
_aEtzel, Michael J. _aBruce J. Walker _aWilliam J. Stanton |
|
| 245 | 1 | 0 | _aMarketing |
| 260 |
_aNew Delhi _bTata McGraw-Hill Publishing Company Limited |
||
| 300 |
_axxi, 706 p. _b: ill. _c; 28 cm. |
||
| 650 | 0 |
_aMarketing _vMarketing environment _vConsumer behavior _vGlobal markets _vMarketing research _vProduct planning _vIntegrated marketing _vPersonal selling _vPublic relations _vManagement system _vMarketing implementation _vFMS |
|
| 942 | _cBK | ||