| 000 | 00617nam a2200169 4500 | ||
|---|---|---|---|
| 999 |
_c36211 _d36211 |
||
| 020 | _a0030352711 (hb) | ||
| 020 | _a9780030352713 (hb) | ||
| 082 |
_a658.82 _bSHI |
||
| 100 | _aShimp, Terence A. | ||
| 245 | _aAdvertising, promotion & supplemental aspects of integrated marketing communications | ||
| 260 |
_aUS _bThomson _c2003 |
||
| 300 |
_axxi, 650 p. _b: ill. _c; 28cm. |
||
| 500 | _aIncludes glossary and index. | ||
| 650 |
_aManagement _aPromotion _vAdvertising _vSales promotion _vDirect marketing _vCommunication in marketing _vCommunication in marketing--Social aspects _vRIMS |
||
| 942 | _cBK | ||