| 000 | 00509nam a2200157 a 4500 | ||
|---|---|---|---|
| 999 |
_c3663 _d3663 |
||
| 020 | _a9788185386164 (pbk) | ||
| 082 | 0 | 0 |
_a658.83 _bBOY |
| 100 | 1 |
_aBoyd, Harper W. _aRalph Westfall _aStanley F. Stasch |
|
| 245 | 1 | 0 |
_aMarketing research _btext and cases |
| 260 |
_aNew Delhi _bRichard D. Irwin _c2005 |
||
| 300 |
_axv, 816 p. _b: ill. _c; 24 cm. |
||
| 500 | _aInclude index. | ||
| 650 | 0 |
_aMarketing research _vResearch process _vData collection _vMarketing problems _vSampling _vFMS |
|
| 942 | _cBK | ||