| 000 | 00551nam a22001457a 4500 | ||
|---|---|---|---|
| 020 | _a0071214690 (pbk) | ||
| 082 |
_a658.83420973 _bHAW |
||
| 100 |
_aHawkins, Del I. _aRoger J. Best _aKenneth A. Coney |
||
| 245 |
_aConsumer behavior _bbuilding marketing strategy |
||
| 260 |
_aBoston _bMcGraw-Hill _c2004 |
||
| 300 |
_axxvi, 790 p. _b: ill. (col.) _c; 25 cm. |
||
| 650 |
_aConsumer behavior _aMarket surveys _vMarketing strategy _vInternal influences _vConsumer decision process _vConsumer behavior _vMarketing regulation _vFMS |
||
| 942 | _cBK | ||
| 999 |
_c3698 _d3698 |
||