000			00537nam a22001457a 4500
999			_c3704 _d3704
020			_a8185386927 (pbk)
082			_a658.8 _bCRA
100			_aCravens, David W. _aGerald E. Hills _aRobert B. Woodruff
245			_aMarketing management
260			_aIndia _bA.I.T.B.S. Publishers and Distributors _c2005
300			_axx, 714 p. _b: ill. _c; 26 cm.
500			_aIncludes index.
650			_aMarketing _vAnalyzing marketing performance _aMarketing-Management _vMarketing planning _vStrategic marketing _vMarketing organization _vFMS
942			_cBK