000			00502nam a22001337a 4500
999			_c3710 _d3710
020			_a8185386927 (pbk)
082			_a658.8 _bCRA
100			_aCravens, David W. _aGerald E. Hills _aRobert B. Woodruff
245			_aMarketing management
260			_aDelhi _bA.I.T.B.S Publishers _c2005
300			_axx, 714 p. _b: ill. _c; 23 cm.
650			_aMarketing-Management _vAnalyzing marketing performance _vMarketing program design _vMarketing organization _vMarketing planning _vStrategic marketing _vFMS
942			_cBK