000			00521nam a22001577a 4500
020			_a(pbk)
082			_a658.8 _bKOT
100			_aKotler, Philip _aGary Armstrong
245			_aPrinciples of marketing
260			_aNew Delhi _bPrentice-Hall of India _c1999
300			_axvii, 635 p. _b: ill. _c; 28 cm.
500			_aInclude index.
650			_aMarketing-Principles _vStrategic planning _vGlobal marketing environment _vPricing products _vRetailing and wholesaling _vOnline marketing _vFMS
942			_cBK
999			_c3733 _d3733