000			00721nam a22001577a 4500
999			_c37593 _d37593
020			_a012545611719 (pbk)
082			_a658.8 _bLOV
100			_aLovelock, Christopher _aJochen Wirtz _aJayanta Chatterjee
245			_aServices marketing _bpeople, technology, strategy
260			_aNew Delhi _bPearson Education _c2018
300			_axxi, 683 p. _b: ill. _c; 23 cm.
500			_aIncludes index, glossary and credits
650			_aMarketing management _aUnderstanding services products _aCustomer services -Marketing _vServices marketing _vConsumer and marketing _vImplementing profit services _vDistributing services _vManaging customer interface _vService quality _vService leadership _vFMS
942			_cBK