| 000 | 00520cam a2200133 a 4500 | ||
|---|---|---|---|
| 082 | 0 | 0 |
_a658.848 _bKEE |
| 100 | 1 |
_aKeegan, Warren J. _aMark C. Green _aMark C. Green |
|
| 245 | 1 | 0 | _aGlobal marketing |
| 260 |
_aNew Jersey _bPrentice-Hall _c2000 |
||
| 300 |
_axxii, 594 p. _b: ill. (col.) _c; 27 cm. |
||
| 650 | 0 |
_aMarketing _aExport marketing _vGlobal economic environment _vGlobal information systems _vGlobal marketing segmentation _vProduct decisions _vPricing decisions _vGlobal advertising _vFMS |
|
| 942 | _cBK | ||
| 999 |
_c3788 _d3788 |
||