| 000 | 00529cam a2200145 a 4500 | ||
|---|---|---|---|
| 020 | _a007047401X (pbk) | ||
| 082 | 0 | 0 |
_a658.8 _bSAX |
| 100 | _aSaxena, Rajan | ||
| 245 | 0 | 0 | _aMarketing management |
| 260 |
_aNew Delhi _bTata McGraw-Hill _c2002 |
||
| 300 |
_axv, 669 p. _b: ill. _c; 24 cm. |
||
| 650 | 0 |
_aMarketing _aMarketing-Management _vMarket environment _vCompetition analysis _vMarketing planning _vMarketing research _vConsumer behavior _vProduct management _vSales promotion _vCustomer service _vFMS |
|
| 942 | _cBK | ||
| 999 |
_c3798 _d3798 |
||