| 000 | 00625cam a2200157 a 4500 | ||
|---|---|---|---|
| 999 |
_c3844 _d3844 |
||
| 020 | _a0074711385 (pbk) | ||
| 020 | _a9780074711385 (pbk) | ||
| 082 | 0 | 0 |
_a658.83 _bMAR |
| 100 | 1 |
_aLukas, Bryan A. _aJoseph F. Hair Jr _aRobert P. Bush _aDavid J. Ortinau |
|
| 245 | 1 | 0 | _aMarketing research |
| 260 |
_aNew York _bMcGraw-Hill _c2004 |
||
| 300 |
_axxiv, 675 p. _b: ill. (col.) _c; 25 cm. _e+ CD. |
||
| 500 | _aIncludes appendix, glossary and index. | ||
| 650 | 0 |
_aMarketing research _vMarketing research process _vDecision problems _vDescriptive research designs _vConstruct development _vScale development _vData analysis _vFMS |
|
| 942 | _cBK | ||