| 000 | 00522nam a22001457a 4500 | ||
|---|---|---|---|
| 999 |
_c3857 _d3857 |
||
| 020 | _a8129702568 (pbk) | ||
| 082 |
_a658.83 _bMAL |
||
| 100 | _aMalhotra, Naresh K | ||
| 245 |
_aMarketing research _ban applied orientation |
||
| 260 |
_aNew Delhi _bPearson Education _c2004 |
||
| 300 |
_a741 p. _b: ill. _c; 27 cm. |
||
| 650 |
_aMarketing research _vResearch problem _vResearch design _vCausal research design _vData collection _vFactor analysis _vMultidimensional scaling _vReport preparation _vFMS |
||
| 942 | _cBK | ||