| 000 | 00508cam a2200145 a 4500 | ||
|---|---|---|---|
| 020 | _a9812531823 (pbk) | ||
| 082 | 0 | 0 |
_a658.83 _bKUM |
| 100 | 1 |
_aKumar, V. _aDavid A. Aaker _aGeorge S. Day |
|
| 245 | 1 | 0 | _aEssentials of marketing research |
| 260 |
_aNew York _bJohan Wiley _c2005 |
||
| 300 |
_axix, 553 p. _b: ill. _c; 24 cm. |
||
| 650 | 0 |
_aMarketing research _vDecision making _vResearch design _vData collection _vInformation collection _vAttitude measurement _vData analysis _vFMS |
|
| 942 | _cBK | ||
| 999 |
_c3893 _d3893 |
||