000 00615nam a22001577a 4500
020 _a9788120332447 (pbk)
082 _a658.4012
_bGUP
100 _aGupta, Vipin
_aKamala Gollakota
_aR. Srinivasan
245 _aBusiness policy and strategic management
_bconcepts and applications
260 _aNew Delhi
_bPrentice-Hall
_c2007
300 _axx, 571 p.
_b: ill.
_c; 23 cm.
500 _aInclude index.
650 _aStrategic management
_aPlanning-Executive management
_vBusiness policy
_vStrategic intent
_vFunctional strategies
_vInternal and external analysis
_vCorporate strategy
_vFMS
942 _cBK
999 _c3915
_d3915