| 000 | 00490cam a2200145 a 4500 | ||
|---|---|---|---|
| 020 | _a0023342501 (pbk) | ||
| 082 | 0 | 0 |
_a658.8 _bEVA |
| 100 |
_aEvans, Joel R. _aBarry Berman |
||
| 245 | 0 | 0 | _aMarketing |
| 260 |
_aNew York _bMacmillan Publishing Company _c1992 |
||
| 300 |
_axxvii, 737 p. _b: ill. _c; 27 cm. |
||
| 650 |
_aMarketing _vStrategic planning _vMarketing decisions _vConsumer demographics _vPromotion planning _vPrice planning _vMarketing management _vFMS |
||
| 942 | _cBK | ||
| 999 |
_c3935 _d3935 |
||