000			00537nam a22001457a 4500
999			_c3949 _d3949
020			_a8185386633 (pbk)
082			_a659.1 _bSAN
100			_aSandage, C. H. _aVernon Fryburger _aKim Rotzoll
245			_aAdvertising _btheory and practice
260			_aDelhi _bA.I.T.B.S. Publishers & Distributors _c2004
300			_axv, 509 p. _b: ill. _c; 23 cm.
650			_aAdvertising-Management _vConsumer's knowledge _vStrategies and techniques _vMedia planning _vAdvertising organizations _vAdvertising results _vFMS
942			_cBK