000 00982cam a2200157 a 4500
020 _a9781422103210 (hb)
020 _a1422103218
082 0 0 _a658.4012
_bSCH
100 1 _aSchmitt, Bernd
245 1 0 _aBig think strategy
_bhow to leverage bold ideas and leave small thinking behind
260 _aBoston, Mass
_bHarvard Business School Press
_c2007
300 _axi, 177 p.
_b: ill.
_c; 25 cm.
505 0 _aBig think and the Trojan horse -- Sourcing ideas : steaks and sacred cows -- Evaluating ideas : how to dig for the gems -- Turning ideas into strategy : what would Mahler do? -- Executing big think : how to pull the ship over the mountain -- Leading big think : guts, passion--or just a robot? -- Sustaining big think : from Sisyphus to Odysseus.
650 0 _aCreative ability in business
_aStrategic planning
_aSuccess in business
_aOrganizational effectiveness
_vSourcing ideas
_vEvaluating ideas
_vLeading big think
_vSustaining big think
_vLeverage bold ideas
_vFMS
942 _cBK
999 _c4011
_d4011