| 000 | 00491nam a22001457a 4500 | ||
|---|---|---|---|
| 020 | _a8174463941 (pbk) | ||
| 082 |
_a658.82 _bKAZ |
||
| 100 |
_aS H H Kazmi _aSatish K Batra |
||
| 245 | _aAdvertising & sales promotion | ||
| 260 |
_aNew Delhi _bExcel books _c2004 |
||
| 300 |
_axiii, 633 p. _b: ill. _c; 24 cm. |
||
| 650 |
_aSales promotion _aGifts-Sales promotion _vMedia planning _vMedia evaluation _vConsumer behavior _vAdvertising _vMarketing communications _vFMS |
||
| 942 | _cBK | ||
| 999 |
_c4018 _d4018 |
||