| 000 | 00476nam a22001337a 4500 | ||
|---|---|---|---|
| 020 | _a9781422104606 (pbk) | ||
| 082 |
_a658.8 _bWHA |
||
| 100 | _aAlvin J. Silk (content adviser) | ||
| 245 | _aWhat is marketing? | ||
| 260 |
_aBoston _bHarvard Business School Press _c2006 |
||
| 300 |
_axii, 207 p. _b: ill. _c; 22 cm. |
||
| 650 |
_aMarketing _vMarketing strategy _vMarket segmentation _vProduct policy _vMarketing communications _vSales management _vManaging customers _vFMS |
||
| 942 | _cBK | ||
| 999 |
_c4029 _d4029 |
||