| 000 | 00625nam a22001697a 4500 | ||
|---|---|---|---|
| 020 | _a9812402357 (pbk) | ||
| 020 | _a0324028113 (pbk) | ||
| 020 | _a0324072694 (pbk) | ||
| 082 |
_a658.8 _bZIK |
||
| 100 |
_aZikmund, William G. _aMichael d' Amico |
||
| 245 |
_aMarketing _bcreating and keeping customers in an e-commerce world |
||
| 260 |
_aAustralia _bSouth-Western _c2001 |
||
| 300 |
_axxxiii, 689 p. _b: ill. _c; 27 cm. |
||
| 650 |
_aMarketing _vMarketing management _vMarketing research _vConsumer behavior _vMarket segmentation _vIntegrated marketing communications _vPricing strategy _vFMS |
||
| 942 | _cBK | ||
| 999 |
_c4036 _d4036 |
||