| 000 | 00543nam a22001457a 4500 | ||
|---|---|---|---|
| 020 | _a8131501574 (pbk) | ||
| 082 |
_a658.8 _bMCD |
||
| 100 |
_aMcdaniel, Carl _aCharles W. Lamb _aJoseph F. Hair |
||
| 245 | _aIntroduction to marketing | ||
| 260 |
_aAustralia _bThomosn South-Western _c2006 |
||
| 300 |
_axxv, 736 p. _b: ill. _c; 24 cm |
||
| 650 |
_aMarketing _aMarketing-Management _vMarketing environment _vDecision making _vBusiness marketing _vAdvertising _vPublic relations _vSales promotion _vPersonal selling _vFMS |
||
| 942 | _cBK | ||
| 999 |
_c4049 _d4049 |
||