000 00515nam a22001457a 4500
020 _a0072314028 (pbk)
082 _a658.45
_bARG
100 _aArgenti, Paul A.
245 _aCorporate communication
260 _aNew York
_bMcGraw-Hill
_c2003
300 _axix, 236 p.
_b: ill.
_c; 23 cm.
650 _aCommunication in management
_aCommunication in organizations
_vCommunicating strategically
_vCorporate advertising
_vMedia relations
_vGovernment relations
_vCrisis communications
_vFMS
942 _cBK
999 _c4050
_d4050