| 000 | 00535nam a22001457a 4500 | ||
|---|---|---|---|
| 999 |
_c4053 _d4053 |
||
| 020 | _a8176486329 (hb) | ||
| 020 | _a9789331328953 (hb) | ||
| 082 |
_a658.8 _bRED |
||
| 100 | _aReddy, R. Jayaprakash | ||
| 245 | _aMarketing management | ||
| 260 |
_aNew Delhi _bA P H Publishing Corporation _c2016 |
||
| 300 |
_axi, 152 p. _b: ill. _c; 21 cm. |
||
| 650 |
_aMarketing management _aManagement sciences _vMarketing environment _vConsumer behavior _vMarket segmentation _vPricing policies _vSales promotion _vServices marketing _vRSBM _vFMS |
||
| 942 | _cBK | ||