| 000 | 00527nam a22001577a 4500 | ||
|---|---|---|---|
| 020 | _a0170128652 (pbk) | ||
| 020 | _a9780170128650 | ||
| 082 |
_a658.802 _bREE |
||
| 100 | _aReed, Peter | ||
| 245 | _aStrategic marketing planning | ||
| 260 |
_aAustralia _bThomson _c2007 |
||
| 300 |
_axi, 316 p. _b: ill. _c; 24 cm. |
||
| 650 |
_aMarketing planning-Textbooks _aMarketing management-Textbooks _vMarketing practice _vPlanning process _vStrategic analysis _vProduct strategies _vPricing strategies _vFMS |
||
| 942 | _cBK | ||
| 999 |
_c4084 _d4084 |
||