| 000 | 00412nam a22001337a 4500 | ||
|---|---|---|---|
| 020 | _a812723091X (pbk) | ||
| 082 |
_a659.1 _bSON |
||
| 100 | _aSontakki, C. N. | ||
| 245 | _aAdvertising | ||
| 260 |
_aNew Delhi _bKalyani Publishers _c2006 |
||
| 300 |
_a520 p. _b: ill. _c; 24 cm. |
||
| 650 |
_aAdvertising _vAdvertising goals _vEconomic aspects _vAdvertising media _vAdvertising response _vBuying motives _vFMS |
||
| 942 | _cBK | ||
| 999 |
_c4088 _d4088 |
||