000			00537nam a22001337a 4500
999			_c4098 _d4098
020			_a8124202982 (pbk)
082			_a658.8 _bLAN
100			_aLancaster, Geoff _aPaul Reynolds
245			_aIntroduction to marketing _ba step-by-step guide to all the tools of marketing
260			_aNew Delhi _bCrest Publishing House _c2003
300			_aix, 290 p. _b: ill. _c; 23 cm.
650			_aMarketing-Management _vLogistics management _vMarket segmentation _vConsumer behavior _vSales forecasting _vPersonal selling _vPortfolio analysis _vFMS
942			_cBK